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Thomas Robert Dewar (1864 - 1930)
He was a Scottish whisky distiller who, along with his brother John Dewar, built
their family label, Dewar's, into an international success. They blended their
whisky to make it more appealing to the international palate and Sir Thomas
demonstrated particular skills in marketing, travelling the world to find new
markets and promote his product, exploiting romantic images of Scotland and
tartan in his advertising.
Tommy Dewar was born in 1864 in Perth, Scotland. Son of John Dewar Sr., he was
exposed at a very young age to the spirit industry in Scotland as his father
founded the John Dewar & Sons Ltd. Tommy earned his education in Perth, as well
as in Edinburgh and he soon realized that farming was not his calling. After his
father's death he worked with his brother John to continue and grow their
families brand. Gifted with a charisma that became world renowned, Tommy Dewar
was able to expand his father's business on a global scale. Leaving his brother
John A. Dewar Jr. in Scotland to run the business, Tommy set out to publicize
their brand to the world. Visiting 26 countries over the course of 2 years, the
Dewar's brand was put on the map as one of the premiere Scotch Whiskeys
available. Tommy kept a journal of his travels which were consolidated and
published in the book titled, "Ramble Round the Globe," published by Chatto and
Windus in 1904. He was knighted in 1902 and later given the title of Lord Dewar,
however he never married. In 1925, the Dewar Brothers took their company to join
the union - the Distillers Company Ltd - both joining the board.
As stated above, he was an enthusiastic and gifted thinker and salesman. The
founder of the "Dewarism" philosophy, he attempted to show that the way to
success in life is not through an arduous or painstaking work agenda; success
can be attained without compromising joy in life. This idea being the core of
the philosophy, Tommy wrote smaller statements or observations that he
accumulated throughout his life.
(Source: Wikipedia)
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